Probable Niche

We've identified the niche as marketing intelligence.

marketing intelligence

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as marketing intelligence.

marketing, intelligence, intelligence platform, data, tracking, solutions, social, services, products, phone, new zealand, lead generation, customer service, avanser, advertising's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 20:40 UTC on December 18, 2014. The source was comprised of 19186 characters, of which 15933 are code, leaving an organic character count of 3253. The total word count on the home page is 481. We filtered out 0 numbers, 142 common words, and 7 words shorter than three characters in length, leaving an impact word count of 305. The size of the lexicon (number of unique words) is only 180. We extracted eleven top keywords, leaving 6.11% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
marketing intelligence86.20%
brand navigator 64.65%
marketing decisions32.32%
market research32.32%
market intelligence32.32%
points blog21.55%
navigator helps 21.55%
maximum value21.55%
intelligence gaps 21.55%
helps clients21.55%
extract maximum21.55%
clients extract 21.55%
bearing points 21.55%
without bias10.77%
white paper10.77%
visualisation tools10.77%
vastly experienced10.77%
value proposition10.77%
using marketing10.77%
using knowledge10.77%
underutilised marketing 10.77%
telecommunications industry10.77%
talented individuals10.77%
successful brands10.77%
social networks10.77%
social media10.77%
social enterprise10.77%
shape thinking10.77%
search tags10.77%
saving marketers 10.77%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. navigators
  2. brands
  3. brand navigator


Source Character Count 19186
Code Character Count 15933
Organic Character Count 3253
Filtered Numbers 0
Filtered Words (Common) 142
Filtered Words (Short) 7
Total Word Count 481
Impact Paragraph Count 395
Impact Word Count 305
Impact Lexicon Size 180


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